Chihming Lu, a first-generation founder from Xintang, the denim capital of China, grew up in a family involved in the denim industry. This early meet to denim production fire a passion for streetwear culture. Like many young people, he enjoys streetwear, hip-hop music, basketball,tattoos, e-sports, and other creative things.His passion became a profession with the creation of”TASL,” which stands for “TAKE ANACTION, STOP LAZY.”
“I traveled to Mexico, France, the United States, and other countries, meeting many young people with the same dream.l wanted to help them achieve their ambitions together!individual success is not true success; real success lies in the achievements of a team!”—Chihming Lu.
In 2017, “MC BUlLD” was launched to help small brands grow into outstanding person. The mission also aims to elevate the quality of denim from the hometown and share it globally.
As of 2025, over 5,000 customers have partnered with us, witnessing their growth and success.
Chihming Lu, a first-generation founder from Xintang, the denim capital of China, grew up in a family involved in the denim industry. This early meet to denim production fire a passion for streetwear culture. Like many young people, he enjoys streetwear, hip-hop music, basketball,tattoos, e-sports, and other creative things.His passion became a profession with the creation of”TASL,” which stands for “TAKE ANACTION, STOP LAZY.”
Establishment Phase
·The company was foundedinitially focusing on the denim apparel industry.
·A market research plan was formulated to identify potentialtarget customers and marketpositioning.
Product Developmentand Launch
·Initiated the first denim OEM project.
·Invested resources in denim design and development,emphasizing quality and style.
·Continuously improved designs based on market feedback.
Reputation Building and Market Expansion
·Expanded the customer base through effective OEM collaborations.
·Diversified sales channels.establishing partnershipswith retailers and e-commerce platforms.
·Ventured into internationalmarkets to increase marketshare.
Product Line Expansionand TechnologicalInnovation
·Expanded the product line, introduc-ing different styles and series of denim to meet diverse consumer needs.
·Introduced advanced production technology and sustainable materia-ls to enhance product quality.
·Collaborated with brands, establish-ing exclusive OEM partner-ships.
Global MarketExpansion andSocial Responsibility
·Established long-term OEM partnerships with global clients through social media and online activities.
·Promoted local denim cultureto enhance international brandrecognition and facilitate globalmanufacturing.
·Participated in sustainabledevelopment projects, advocatingenwronmental consciousness andcreating a green denim brand.
Pursue innovation in environmentally friendly technologies and materials to reduce negative impacts on the environment.
We focus on the needs and interests of our customers, always maintain a proactive attitude, and provide services that exceed expectations.
We adhere to the principles of honesty, fairness and transparency in cooperation, andestablish long-term and solid relationships with customers, suppliers and partners.
We actively undertake social responsibility and strive to become a leader and model in the industry
Our mission is to promote sustainable development through innovation and collaboration by providing our customers with
environmentally friendly, creative and high quality customized packaging solutions.
In our relentless pursuit of excellence and professionalism, we have been honored to recelve a number of industry certifications andaccolades that not only encourage our team, but also demonstrate our commitment to providina hioh auality services to our clents.
