Raw Denim vs. Washed Denim: Which is Better for Your Streetwear Line?

What Raw Denim Actually Means for Your Streetwear Brand (And Why It’s Having a Moment) OK so raw denim isn’t actually about being “raw” in the way most people think. It’s unwashed. Untreated. Straight off the loom with all the indigo dye still sitting on the surface, waiting to fade into those high-contrast patterns that […]